People with speech impediments typically work with speech and language therapists to overcome their difficulties by repeating sounds in particular patterns.

Rather than using technology to create more tools to help teach new patterns, we looked to pop culture to make the learning process effective and fun, keeping the technology hidden in the background.

A radically unique answer:

Repetition is boring… except when it happens in music.

We analysed the lyrics of over 70 million songs using a complex algorithm, isolating the ones in which problem sounds occur in particular patterns that are helpful for speech therapy. Those songs have been collected and curated, to create Saylists: A collection of playlists that make speech therapy fun.

ECD: Alan Kelly
Creative Director: Rob Maguire
Head of Design: Shane O’Riordan
Strategist: Bronagh O’Donovan
Copywriter: Conor Cunniffe
Art Director: Aisling Clarke
Art Director: Sam Caren
Developer: Niall Eccles
Executive Producer: Jess Derby
Post Producer: Hannah Gallagher
Design | Motion | Editing | Stop Motion: Cris Schmidt
Design | Motion | Illustration | Animation: Raphael DaSilva
Designer | Motion | 3D: Gabriel Teixeira
Video Editor: Paul Power
Senior Account Manager: Sean Cushen