ESB Networks - Keeping the Nation Humming

In the midst of 2020 as the lockdown caused by COVID-19 began to ease up, ESB Networks wanted to release a campaign that reintroduced them to the nation. They wanted to remind the people of Ireland of the vital work they do and of its importance to the country as people got back up and running.

When working on this brief, Conor and I started to see Ireland as this one big machine and ESB Networks as the mechanics making it run. In a way, the role of ESB Networks is to Keep the Nation Humming.

With that in mind, we got in touch Denis Kilty and went about creating a track that brought to life all the various elements of our lives that are positively affected by the company in question.

To hear the radio, play the video and close your eyes.

CREDITS

Copywriter: Conor Cunniffe
Art Director: Sam Caren
Director: Sam Caren
Editor: Gabriel Taixierias
Music/Sound: Denis Kilty

Producer: Emma Ellis
Acc Mgmt: