THE POWER TO MORE |||||||||||||||||||||||||||||||||||||||||||||
There's always a danger of over-explaining an offering like this and becoming dry and confusing in the process.
Clubcard has a wide range of benefits, reward partners, and value for customers. Distilling that down to a simple benefit for the customer was the fun and the challenge of this brief: ‘the stuff you need helping you buy more of the stuff you want’ is a simple, fun, flexible thought that everyone can wrap their heads around and have fun engaging with on their journey.
There's always a danger of over-explaining an offering like this and becoming dry and confusing in the process.
Clubcard has a wide range of benefits, reward partners, and value for customers. Distilling that down to a simple benefit for the customer was the fun and the challenge of this brief: ‘the stuff you need helping you buy more of the stuff you want’ is a simple, fun, flexible thought that everyone can wrap their heads around and have fun engaging with on their journey.
CREDITS //////////////////////////////////////////////////////
Agency: BBH Dublin
Crative Lead Copy: Aubrey O’Connell Creative Lead Art: Sam Caren
Director: Guy Manwaring
Production Co: Butter Films
Producer: Emma Ellis
Agency: BBH Dublin
Crative Lead Copy: Aubrey O’Connell Creative Lead Art: Sam Caren
Director: Guy Manwaring
Production Co: Butter Films
Producer: Emma Ellis
IDENTITY //////////////////////////////////////////////////////////////////////////////////////////////////////
The campaign identity design and nationwide implementation haunts me daily. It’s absolutely everywhere so I’ve started snapping them wherever and however they appear.
