https://samcaren.com Sam Caren Thu, 24 Jul 2025 17:17:36 +0000 https://samcaren.com en https://samcaren.com/Liberty-Insurance-Drive-Safer Sun, 03 May 2020 19:11:26 +0000 Sam Caren https://samcaren.com/Liberty-Insurance-Drive-Safer Liberty Insurance - GAA Sponsorship &nbsp; <img width="3678" height="5516" width_o="3678" height_o="5516" data-src="https://freight.cargo.site/t/original/i/5642bf3e16db23c5a809af1a919669bb7e7925693d8cadb41387418f8c59d700/1-Play-it-Safe-Match-Program.jpg" data-mid="69503843" border="0" src="https://freight.cargo.site/w/1000/i/5642bf3e16db23c5a809af1a919669bb7e7925693d8cadb41387418f8c59d700/1-Play-it-Safe-Match-Program.jpg" /> I think this was one of the first ads I ever made at Rothco. A pain in the ass brief no one had the energy to try and crack. Handed to me by Shay Madden in a hallway in desperation. About as polished a turd as one could hope for if do say so myself. window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-FDLC8R9T33'); https://samcaren.com/HOME Tue, 15 Jul 2025 15:18:45 +0000 Sam Caren https://samcaren.com/HOME <img width="1920" height="812" width_o="1920" height_o="812" data-src="https://freight.cargo.site/t/original/i/ed96a5badcda667091e208c7a65201303b8da14e015a5b8e491d0e0cc4371e5e/Tesco-Mobile-Ireland---Same-but-Tesco-Part-1---Tesco-Ireland-1080p--h264.gif" data-mid="235868393" border="0" src="https://freight.cargo.site/w/1000/i/ed96a5badcda667091e208c7a65201303b8da14e015a5b8e491d0e0cc4371e5e/Tesco-Mobile-Ireland---Same-but-Tesco-Part-1---Tesco-Ireland-1080p--h264.gif" /> <img width="1000" height="420" width_o="1000" height_o="420" data-src="https://freight.cargo.site/t/original/i/7b711f674cc22a1b4a75fb3f1342dbe8ba3c47ed6ab6c1ea9b78c5fffad6d32a/Dear-Erin---This-Is-Not-Us---Reveal---EPIC-The-Irish-Emigration-Museum-1080p--h264-copy.gif" data-mid="235885195" border="0" src="https://freight.cargo.site/w/1000/i/7b711f674cc22a1b4a75fb3f1342dbe8ba3c47ed6ab6c1ea9b78c5fffad6d32a/Dear-Erin---This-Is-Not-Us---Reveal---EPIC-The-Irish-Emigration-Museum-1080p--h264-copy.gif" /> <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/02d4cef9b51b335844a3e0996f552e0935fcbe390031ef3187511c0d3b6ab998/EPIC_Always-On_6-Sheets_PR2.jpg" data-mid="235876432" border="0" src="https://freight.cargo.site/w/1000/i/02d4cef9b51b335844a3e0996f552e0935fcbe390031ef3187511c0d3b6ab998/EPIC_Always-On_6-Sheets_PR2.jpg" /> <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/910e9a037783ac50d2c8692d6f1ae5bf99baca7eb188898e71f8a59746f6393a/EPIC_Always-On_6-Sheets_PR.jpg" data-mid="235876431" border="0" src="https://freight.cargo.site/w/1000/i/910e9a037783ac50d2c8692d6f1ae5bf99baca7eb188898e71f8a59746f6393a/EPIC_Always-On_6-Sheets_PR.jpg" /> <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/4845b879aa6d2305d8f81a02a1c678aa4ebe2a26d167fdf51371b11e67f499fb/EPIC_Always-On_6-Sheets_PR4.jpg" data-mid="235876434" border="0" src="https://freight.cargo.site/w/1000/i/4845b879aa6d2305d8f81a02a1c678aa4ebe2a26d167fdf51371b11e67f499fb/EPIC_Always-On_6-Sheets_PR4.jpg" /> <img width="2048" height="1024" width_o="2048" height_o="1024" data-src="https://freight.cargo.site/t/original/i/6ff17cafeafdf91b6c7d446c7f3f5404d672100a7906be2f729a439bd0aae1b7/1728665285615.jpeg" data-mid="235832772" border="0" src="https://freight.cargo.site/w/1000/i/6ff17cafeafdf91b6c7d446c7f3f5404d672100a7906be2f729a439bd0aae1b7/1728665285615.jpeg" /> <img width="2048" height="1024" width_o="2048" height_o="1024" data-src="https://freight.cargo.site/t/original/i/789289d43b038fc9172a9856b4228a6336f62161fa0bbdebe30c0cae503f6754/Barnardos.jpg" data-mid="235876464" border="0" src="https://freight.cargo.site/w/1000/i/789289d43b038fc9172a9856b4228a6336f62161fa0bbdebe30c0cae503f6754/Barnardos.jpg" /> <img width="1920" height="799" width_o="1920" height_o="799" data-src="https://freight.cargo.site/t/original/i/76222b0232973a26d6da18f34fe23a23060a5d96e1f8d4e5dc7d67f7f673c9e5/Tesco-PTM-Egg.gif" data-mid="235880394" border="0" src="https://freight.cargo.site/w/1000/i/76222b0232973a26d6da18f34fe23a23060a5d96e1f8d4e5dc7d67f7f673c9e5/Tesco-PTM-Egg.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3c43f7f6ae2aa7bcc4a0b3ea043621bc9326968247fbd3e8d732b69ed0febbcc/Howaya-Dublin.gif" data-mid="235836083" border="0" src="https://freight.cargo.site/w/1000/i/3c43f7f6ae2aa7bcc4a0b3ea043621bc9326968247fbd3e8d732b69ed0febbcc/Howaya-Dublin.gif" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/12ce57d4e27317544e38559ab98cdf9d3aa8b530f4782052c92449ae63449e04/TESCO-GIVES-LOGO-FIRST-EVER-EASTER-MAKEOVER.jpg" data-mid="235836185" border="0" src="https://freight.cargo.site/w/1000/i/12ce57d4e27317544e38559ab98cdf9d3aa8b530f4782052c92449ae63449e04/TESCO-GIVES-LOGO-FIRST-EVER-EASTER-MAKEOVER.jpg" /> <img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/f0a391f5071bad13d79e940a8d904d700c7d10c89d868b0dbc3f9c8046f544f9/Sound-Support-Ident-New-W-G-2-1.jpg" data-mid="235832797" border="0" src="https://freight.cargo.site/w/1000/i/f0a391f5071bad13d79e940a8d904d700c7d10c89d868b0dbc3f9c8046f544f9/Sound-Support-Ident-New-W-G-2-1.jpg" /> <img width="2172" height="1086" width_o="2172" height_o="1086" data-src="https://freight.cargo.site/t/original/i/e851038923e6227454a9c101896cceb9319c12c20b52873735a8591d45be4484/Kellie-Crying.jpg" data-mid="235832776" border="0" src="https://freight.cargo.site/w/1000/i/e851038923e6227454a9c101896cceb9319c12c20b52873735a8591d45be4484/Kellie-Crying.jpg" /> <img width="4000" height="2000" width_o="4000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d8d20b6917403a8383daa6e95361a3816690351e8e443463f864433ed3b5ef26/Badminton-copy.jpg" data-mid="235832792" border="0" src="https://freight.cargo.site/w/1000/i/d8d20b6917403a8383daa6e95361a3816690351e8e443463f864433ed3b5ef26/Badminton-copy.jpg" /> <img width="4000" height="2000" width_o="4000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/32bca5970ea7d2f796d28a0137213b8f1b8b7795da18f82f459c57aae67c23d4/Rowing-copy.jpg" data-mid="235832796" border="0" src="https://freight.cargo.site/w/1000/i/32bca5970ea7d2f796d28a0137213b8f1b8b7795da18f82f459c57aae67c23d4/Rowing-copy.jpg" /> <img width="4000" height="2000" width_o="4000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/af01d8bc8227e96d77d8d2558623edc05300b70f7ff4afe25b4d68c79a1841d0/Hockey-copy.jpg" data-mid="235832795" border="0" src="https://freight.cargo.site/w/1000/i/af01d8bc8227e96d77d8d2558623edc05300b70f7ff4afe25b4d68c79a1841d0/Hockey-copy.jpg" /> <img width="1700" height="2551" width_o="1700" height_o="2551" data-src="https://freight.cargo.site/t/original/i/2eb9efdc7e9ae36ad18c9e2585affcdc5cc6ba64e3ef418e5a2a2c3055235a5e/Child.jpg" data-mid="235836395" border="0" src="https://freight.cargo.site/w/1000/i/2eb9efdc7e9ae36ad18c9e2585affcdc5cc6ba64e3ef418e5a2a2c3055235a5e/Child.jpg" /> <img width="1700" height="2551" width_o="1700" height_o="2551" data-src="https://freight.cargo.site/t/original/i/57beb9ef7e150b1b860bab182abb96422de6b78ea0e413eb3b8b07f365a64098/Zipline.jpg" data-mid="235836397" border="0" src="https://freight.cargo.site/w/1000/i/57beb9ef7e150b1b860bab182abb96422de6b78ea0e413eb3b8b07f365a64098/Zipline.jpg" /> <img width="1700" height="2551" width_o="1700" height_o="2551" data-src="https://freight.cargo.site/t/original/i/21c9cbf70593716fac3cb3cfc0b51896c380ce8762f75e3808199702df92e475/Heart.jpg" data-mid="235836396" border="0" src="https://freight.cargo.site/w/1000/i/21c9cbf70593716fac3cb3cfc0b51896c380ce8762f75e3808199702df92e475/Heart.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/c07318268a858954313888bf1f2ef2d2de7d09d2b94e92f9b48a44070b237828/Saylists-Logo-4.gif" data-mid="235832859" border="0" src="https://freight.cargo.site/w/960/i/c07318268a858954313888bf1f2ef2d2de7d09d2b94e92f9b48a44070b237828/Saylists-Logo-4.gif" /> <img width="520" height="293" width_o="520" height_o="293" data-src="https://freight.cargo.site/t/original/i/6b100a9685e34acdd6cdb76766fd1c3e4741933bf1b358fa41168bc553e13ac0/Saylists-Logo.gif" data-mid="235833163" border="0" src="https://freight.cargo.site/w/520/i/6b100a9685e34acdd6cdb76766fd1c3e4741933bf1b358fa41168bc553e13ac0/Saylists-Logo.gif" /> <img width="520" height="293" width_o="520" height_o="293" data-src="https://freight.cargo.site/t/original/i/c04b450d84751353c0de5b54f85bcacce606322eddef37ffcf78e51acb38ad7b/Repetition.gif" data-mid="235833320" border="0" src="https://freight.cargo.site/w/520/i/c04b450d84751353c0de5b54f85bcacce606322eddef37ffcf78e51acb38ad7b/Repetition.gif" /> <img width="3936" height="1967" width_o="3936" height_o="1967" data-src="https://freight.cargo.site/t/original/i/c1f036e6b13fe7d064b06360533fa12c4a537220a57d463c838e70f4f21d9624/AIB.jpg" data-mid="237783116" border="0" src="https://freight.cargo.site/w/1000/i/c1f036e6b13fe7d064b06360533fa12c4a537220a57d463c838e70f4f21d9624/AIB.jpg" /> <img width="5927" height="2963" width_o="5927" height_o="2963" data-src="https://freight.cargo.site/t/original/i/a68e2df107979d8b9cffbc6b6e11ef8de302bb86a6b69d9d08a0ccb9b43c15fe/Ram-Solo-Wide.jpg" data-mid="237783054" border="0" src="https://freight.cargo.site/w/1000/i/a68e2df107979d8b9cffbc6b6e11ef8de302bb86a6b69d9d08a0ccb9b43c15fe/Ram-Solo-Wide.jpg" /> <img width="5927" height="2963" width_o="5927" height_o="2963" data-src="https://freight.cargo.site/t/original/i/dddd46223a280ac0ba5abac05cb30930ec30c1b697d44da0020a12c420cb9c9b/Ram-Dual-Wide.jpg" data-mid="237783053" border="0" src="https://freight.cargo.site/w/1000/i/dddd46223a280ac0ba5abac05cb30930ec30c1b697d44da0020a12c420cb9c9b/Ram-Dual-Wide.jpg" /> <img width="1775" height="888" width_o="1775" height_o="888" data-src="https://freight.cargo.site/t/original/i/4a2ef24c9a1d24db0ec7d59102cc65ffd573c7e3582543d6c01c2768e1327c4e/Untitled-1.jpg" data-mid="237783103" border="0" src="https://freight.cargo.site/w/1000/i/4a2ef24c9a1d24db0ec7d59102cc65ffd573c7e3582543d6c01c2768e1327c4e/Untitled-1.jpg" /> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-FDLC8R9T33'); window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-FDLC8R9T33'); https://samcaren.com/ABOUT Thu, 30 Apr 2020 12:36:06 +0000 Sam Caren https://samcaren.com/ABOUT <img width="6013" height="2706" width_o="6013" height_o="2706" data-src="https://freight.cargo.site/t/original/i/3124adcd7f604deabf043fa3c998b73cb83892df79fde092f9c8e7853aae8239/Long-Day-Creative.jpg" data-mid="235868612" border="0" src="https://freight.cargo.site/w/1000/i/3124adcd7f604deabf043fa3c998b73cb83892df79fde092f9c8e7853aae8239/Long-Day-Creative.jpg" />ABOUT/////////////////////////////////////////////////////////ABOUT/////////////////////////////////////////////////////////ABOUT///////////////////////////////////////////////////////// Hey, I’m Sam. I’m an award winning Senior Art and Creative Director from Dublin. &nbsp; In the 15+ years I’ve been doing this I’ve made everything from above the line, to below the line, to integrated campaigns that blur the line for clients like Heineken, Tesco, Orchard Thieves, Dublin Airport, Aer Lingus, Apple &amp; Warner Music, Barnardos, Renault, and EPIC The Irish Emigration Museum. Not to mention AIB, ESB, GNI, IRFU, FBD and a bunch of other acronyms I’ve forgotten.&nbsp; My work has helped open the world to Chinese New Year, beat the All Blacks, launched Paul Mescal’s carreer, won some Olympic gold, treated kids with speech impediments, given billboards and cats a [snarky] voice and deliberately enraged the cultural sensibilities of our proud nation for a good cause [apols].&nbsp; What’s next is up to you.&nbsp; BOOKING &amp; ENQUIRIES: SAMCAREN@GMAIL.COM AGENCIES////////////////////////////AGENCIES////////////////////////////AGENCIES////////////////////////////Freelance: Art &amp; Creative Direction Sep 2025 - Current The Public House: Creative DirectorJanuary 2025 - Sep 2025 BBH Dublin:Creative LeadMay 2022 - Jan 2025 The Public House:Senior Art Director Nov 2020 - May 2022 Droga 5 Dublin:Mid-weight Art Director May 2014 - Nov 2020 Ogilvy Dublin:Junior Art Director Aug 2013 - Mar 2014 Atomic Creative Intern 2011 Simply Zesty Creative/Design Intern 2010 AWARDS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AWARDS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AWARDS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AWARDS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AWARDS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AWARDS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AWARDS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! <img width="1024" height="682" width_o="1024" height_o="682" data-src="https://freight.cargo.site/t/original/i/6b9fa41d24aabcef2f16621db3163047d1f72e48346ede8de7fbae29b56c24e2/52583_cannes-lions.png" data-mid="235927975" border="0" src="https://freight.cargo.site/w/1000/i/6b9fa41d24aabcef2f16621db3163047d1f72e48346ede8de7fbae29b56c24e2/52583_cannes-lions.png" /> Titanium Shortlist x 1 Grand Prix x 1 Gold x 1 Bronze x 1 Shortlist x 9 <img width="1394" height="1254" width_o="1394" height_o="1254" data-src="https://freight.cargo.site/t/original/i/1180df504d32cd443b9d72f6794046861b30ca24208bcaf412792b08f7a0e49b/One_Show-logo_white.png" data-mid="235929239" border="0" src="https://freight.cargo.site/w/1000/i/1180df504d32cd443b9d72f6794046861b30ca24208bcaf412792b08f7a0e49b/One_Show-logo_white.png" /> Gold x 2Silver x 1Bronze x 5Shortlist x 5 Merit x 1 <img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/da4b1152c83ae3707f22f2ad1260def86e77ad7373714e21c17015ec99a62076/DAD-logo-400x400-1.png" data-mid="235928183" border="0" src="https://freight.cargo.site/w/400/i/da4b1152c83ae3707f22f2ad1260def86e77ad7373714e21c17015ec99a62076/DAD-logo-400x400-1.png" /> Graphite x 3Wood x 3 <img width="491" height="240" width_o="491" height_o="240" data-src="https://freight.cargo.site/t/original/i/072dee9e6e5d5088a8af826a2c6f27a9a24c0014921badbe68fd2dd85beeb848/eurobest-e1713778970294-491x240-c-default.png" data-mid="235927981" border="0" src="https://freight.cargo.site/w/491/i/072dee9e6e5d5088a8af826a2c6f27a9a24c0014921badbe68fd2dd85beeb848/eurobest-e1713778970294-491x240-c-default.png" /> Gold x 1Silver x 1Bronze x 1 <img width="1637" height="570" width_o="1637" height_o="570" data-src="https://freight.cargo.site/t/original/i/d8009d4780e1bb68a048db558eacb219b029ea84eeee393de3f429bae66d13df/Epica.png" data-mid="236003627" border="0" src="https://freight.cargo.site/w/1000/i/d8009d4780e1bb68a048db558eacb219b029ea84eeee393de3f429bae66d13df/Epica.png" /> Gold x 1 <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/2bbbf08a22bc1ce7406dfc004bb8f248350f56d365f019cb0fcc94532873e556/Creative-Circle.png" data-mid="236005105" border="0" src="https://freight.cargo.site/w/1000/i/2bbbf08a22bc1ce7406dfc004bb8f248350f56d365f019cb0fcc94532873e556/Creative-Circle.png" /> Silver x 1 Bronze x 2 <img width="321" height="221" width_o="321" height_o="221" data-src="https://freight.cargo.site/t/original/i/e6ebf75f8d9949542676caba4384734f505b7e7d14443e5749224585c53a718d/Caples.png" data-mid="236004179" border="0" src="https://freight.cargo.site/w/321/i/e6ebf75f8d9949542676caba4384734f505b7e7d14443e5749224585c53a718d/Caples.png" /> Gold x 1 <img width="383" height="317" width_o="383" height_o="317" data-src="https://freight.cargo.site/t/original/i/22d3db04b1749dc20b4a105caf043ac3785a90ae68754c456d1e5094119e1280/logo_trans_MggJhg4.png" data-mid="235927984" border="0" src="https://freight.cargo.site/w/383/i/22d3db04b1749dc20b4a105caf043ac3785a90ae68754c456d1e5094119e1280/logo_trans_MggJhg4.png" /> Irish Finalist x 1 European Finalist x 1 <img width="1200" height="700" width_o="1200" height_o="700" data-src="https://freight.cargo.site/t/original/i/1c767236500b81b19833b05e003bd2f541dd88428994b26bf95017b5a105e2fd/ICAD.png" data-mid="235929148" border="0" src="https://freight.cargo.site/w/1000/i/1c767236500b81b19833b05e003bd2f541dd88428994b26bf95017b5a105e2fd/ICAD.png" /> Gold x 6Silver x 8Bronze x 19Client Award x 2 <img width="610" height="322" width_o="610" height_o="322" data-src="https://freight.cargo.site/t/original/i/7c7700290b9278cc4026c9a3841be115cddf5162de58e2eb8348dcd05ab7013e/shark-white.png" data-mid="235927986" border="0" src="https://freight.cargo.site/w/610/i/7c7700290b9278cc4026c9a3841be115cddf5162de58e2eb8348dcd05ab7013e/shark-white.png" /> Agency of the Year x 1 Gold x 3 Silver x 4 Bronze x 5 Shortlist x 5 <img width="2396" height="1249" width_o="2396" height_o="1249" data-src="https://freight.cargo.site/t/original/i/363e67ebf83a6f6976d405c07f464da158a4708f3c4c0899c86a06fb476e7fb3/388-3885760_logo-luzer-archive.png" data-mid="235927973" border="0" src="https://freight.cargo.site/w/1000/i/363e67ebf83a6f6976d405c07f464da158a4708f3c4c0899c86a06fb476e7fb3/388-3885760_logo-luzer-archive.png" /> x 5 Entries <img width="916" height="916" width_o="916" height_o="916" data-src="https://freight.cargo.site/t/original/i/5f50f897d47b23659f255c6ef579b61fd99ca379faf8278a394c2298e9e864bf/Untitled-6-copy.png" data-mid="236003663" border="0" src="https://freight.cargo.site/w/916/i/5f50f897d47b23659f255c6ef579b61fd99ca379faf8278a394c2298e9e864bf/Untitled-6-copy.png" /> Best x 6 window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-FDLC8R9T33'); window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-FDLC8R9T33'); https://samcaren.com/Tesco-Mobile-Same-But-Tesco Wed, 13 May 2020 15:46:28 +0000 Sam Caren https://samcaren.com/Tesco-Mobile-Same-But-Tesco &nbsp;TESCO MOBILE |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||&nbsp;TESCO MOBILE ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| TESCO MOBILE ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| <img width="4448" height="3096" width_o="4448" height_o="3096" data-src="https://freight.cargo.site/t/original/i/c66cdbadffeb6c0fdc0e8e4dab0b07aca33413c318645d4711731bf0d44af8eb/CAT_SCT5_comp_v007_GRADE_1.jpg" data-mid="235819117" border="0" src="https://freight.cargo.site/w/1000/i/c66cdbadffeb6c0fdc0e8e4dab0b07aca33413c318645d4711731bf0d44af8eb/CAT_SCT5_comp_v007_GRADE_1.jpg" /> <img width="4448" height="3096" width_o="4448" height_o="3096" data-src="https://freight.cargo.site/t/original/i/0a29ebfb489ca50ac772e2e72cfd25593b79238f7bd2112204bbe80c6bb31c5d/CAT_SCT4_comp_v007_GRADE_1.jpg" data-mid="235819116" border="0" src="https://freight.cargo.site/w/1000/i/0a29ebfb489ca50ac772e2e72cfd25593b79238f7bd2112204bbe80c6bb31c5d/CAT_SCT4_comp_v007_GRADE_1.jpg" /> <img width="4448" height="3096" width_o="4448" height_o="3096" data-src="https://freight.cargo.site/t/original/i/386af188951bdf7e0efd955f8dce76669af9df2626c6ee350f5222324fbeb8b7/CAT_SCT3_comp_v010_GRADE.jpg" data-mid="235819115" border="0" src="https://freight.cargo.site/w/1000/i/386af188951bdf7e0efd955f8dce76669af9df2626c6ee350f5222324fbeb8b7/CAT_SCT3_comp_v010_GRADE.jpg" /> &nbsp;SAME BUT TESCO //////////////////////////////&nbsp;SAME BUT TESCO ////////////////////////////// SAME BUT TESCO ////////////////////////////// We all do the same things with our phones, like annoying our cats with endless photoshoots. So why pay more for them? Inspired by the photstreams of more than a few of BBH Dublin’s staff [and the high-end phone I lost at the client drinks at Christmas] this new brand platform for Tesco Mobile poses just that question. A dream team of Jeff Low, Wes Anderson’s puppetry team, my cat Milo, Aubrey’s cat Moose, A dublin laneway and dry humour that only elines can deliver.&nbsp; |||||||||||||||||||||||||||||||||||||||||||| CREDITS ||||||||||||||||||||||||||||||||||||||||||||&nbsp;CREDITS Agency: BBH Dublin Creative Lead Copy: Aubrey O’Connell Creative Lead Art: Sam Caren Copywriter: Jack Walsh Art Director: Eva Redmond Director: Jeff Low Production Company: Biscuit Filmworks window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-FDLC8R9T33'); https://samcaren.com/Tesco-Clubcard-The-Power-to-More Tue, 15 Jul 2025 16:03:41 +0000 Sam Caren https://samcaren.com/Tesco-Clubcard-The-Power-to-More &nbsp;TESCO CLUBCARD //////////////////////////////////////////////////////// TESCO CLUBCARD //////////////////////////////////////////////////////// TESCO CLUBCARD //////////////////////////////////////////////////////// <img width="2500" height="1080" width_o="2500" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4f57bc46f2b1da95d6a9038d2707358c24421e20724d1bebb4e115128986ab87/TESCO_STILL_01.1.jpg" data-mid="235865377" border="0" src="https://freight.cargo.site/w/1000/i/4f57bc46f2b1da95d6a9038d2707358c24421e20724d1bebb4e115128986ab87/TESCO_STILL_01.1.jpg" /> <img width="342" height="147" width_o="342" height_o="147" data-src="https://freight.cargo.site/t/original/i/c621d2b9f38a8fd77ab3ac97b90e70572011332d8193f055a563c3c72a945e01/images.jpeg" data-mid="235948020" border="0" src="https://freight.cargo.site/w/342/i/c621d2b9f38a8fd77ab3ac97b90e70572011332d8193f055a563c3c72a945e01/images.jpeg" /> <img width="2200" height="950" width_o="2200" height_o="950" data-src="https://freight.cargo.site/t/original/i/02f7254d3a4cfd39b4a3703dbdc835a66b0876302b9669a7db1a7e6141318902/ceyhike57x7q680hwb9qmbe2wqww.jpeg" data-mid="235865376" border="0" src="https://freight.cargo.site/w/1000/i/02f7254d3a4cfd39b4a3703dbdc835a66b0876302b9669a7db1a7e6141318902/ceyhike57x7q680hwb9qmbe2wqww.jpeg" /> &nbsp;THE POWER TO MORE ||||||||||||||||||||||||||||||||||||||||||||| THE POWER TO MORE |||||||||||||||||||||||||||||||||||||||||||||&nbsp;THE POWER TO MORE ||||||||||||||||||||||||||||||||||||||||||||| There's always a danger of over-explaining an offering like this and becoming dry and confusing in the process. Clubcard has a wide range of benefits, reward partners, and value for customers. Distilling that down to a simple benefit for the customer was the fun and the challenge of this brief: ‘the stuff you need helping you buy more of the stuff you want’ is a simple, fun, flexible thought that everyone can wrap their heads around and have fun engaging with on their journey. &nbsp;CREDITS ////////////////////////////////////////////////////// CREDITS ////////////////////////////////////////////////////// CREDITS ////////////////////////////////////////////////////// Agency: BBH Dublin Crative Lead Copy: Aubrey O’Connell Creative Lead Art: Sam Caren Director: Guy Manwaring Production Co: Butter Films Producer: Emma Ellis IDENTITY&nbsp;//////////////////////////////////////////////////////////////////////////////////////////////////////&nbsp;IDENTITY ////////////////////////////////////////////////////////////////////////////////////////////////////// The campaign identity design and nationwide implementation haunts me daily. It’s absolutely everywhere so I’ve started snapping them wherever and however they appear.&nbsp; <img width="3736" height="2188" width_o="3736" height_o="2188" data-src="https://freight.cargo.site/t/original/i/9e7a32a8288207c4fe617b4ae344c3c81c867190cb85c218c5b367015197effb/Clubcard-Bag-2.jpg" data-mid="237309934" border="0" src="https://freight.cargo.site/w/1000/i/9e7a32a8288207c4fe617b4ae344c3c81c867190cb85c218c5b367015197effb/Clubcard-Bag-2.jpg" /> <img width="3000" height="4000" width_o="3000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/1d7c9dbab4567dbd3f644a85eedf7473d6b62719cc3db1fcc96df23e1517d1bd/WhatsApp-Image-2025-08-21-at-7.56.56PM.jpeg" data-mid="237310198" border="0" src="https://freight.cargo.site/w/1000/i/1d7c9dbab4567dbd3f644a85eedf7473d6b62719cc3db1fcc96df23e1517d1bd/WhatsApp-Image-2025-08-21-at-7.56.56PM.jpeg" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/46d41814336c23283e595edfb5434e79c0bd0d8a607dbbdd158f64f0ed0a1738/Artboard-3.png" data-mid="235866660" border="0" src="https://freight.cargo.site/w/1000/i/46d41814336c23283e595edfb5434e79c0bd0d8a607dbbdd158f64f0ed0a1738/Artboard-3.png" /> <img width="3736" height="2188" width_o="3736" height_o="2188" data-src="https://freight.cargo.site/t/original/i/fca541777f203fb6cb237c7ce793da9430fea57635a89682a1ba6519f129cc47/Clubcard-Bag.jpg" data-mid="237309935" border="0" src="https://freight.cargo.site/w/1000/i/fca541777f203fb6cb237c7ce793da9430fea57635a89682a1ba6519f129cc47/Clubcard-Bag.jpg" /> <img width="3000" height="4000" width_o="3000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/53ac1ebdd06fc6ded485eb4b6bb955687851014dad95f7a8099e2afd9a48d7f9/WhatsApp-Image-2025-08-21-at-7.56.55PM.jpeg" data-mid="237310195" border="0" src="https://freight.cargo.site/w/1000/i/53ac1ebdd06fc6ded485eb4b6bb955687851014dad95f7a8099e2afd9a48d7f9/WhatsApp-Image-2025-08-21-at-7.56.55PM.jpeg" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/7ec0d97be26aa2b4d4aa2eb616e8453651aec671a00e7447eb937d248270440f/Artboard-1.png" data-mid="235866456" border="0" src="https://freight.cargo.site/w/1000/i/7ec0d97be26aa2b4d4aa2eb616e8453651aec671a00e7447eb937d248270440f/Artboard-1.png" /> <img width="3000" height="4000" width_o="3000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/5744f6da074f8634ccea3c3cb110c6962844f1c28eb01c217e385b061983479c/WhatsApp-Image-2025-08-21-at-7.56.55PM-2.jpeg" data-mid="237310194" border="0" data-scale="32.5" src="https://freight.cargo.site/w/1000/i/5744f6da074f8634ccea3c3cb110c6962844f1c28eb01c217e385b061983479c/WhatsApp-Image-2025-08-21-at-7.56.55PM-2.jpeg" /> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-FDLC8R9T33'); https://samcaren.com/Tesco-Live-Type-Billboard Tue, 15 Jul 2025 10:03:15 +0000 Sam Caren https://samcaren.com/Tesco-Live-Type-Billboard &nbsp;\\\\\\\\\\\\\\\\\\ TESCO&nbsp;\\\\\\\\\\\\\\\\\\ TESCO&nbsp;\\\\\\\\\\\\\\\\\\ TESCO&nbsp;\\\\\\\\\\\\\\\\\\ TESCO&nbsp;\\\\\\\\\\\\\\\\\\ TESCO <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/52602d3afdb3c064a02af995ed07834bc65ec811474749b12f4bc803ea53fba6/tesco-Howaya-Dublin.jpg" data-mid="235821078" border="0" src="https://freight.cargo.site/w/1000/i/52602d3afdb3c064a02af995ed07834bc65ec811474749b12f4bc803ea53fba6/tesco-Howaya-Dublin.jpg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/94b469b1a22ee22f81a69f5ae45ce1bc30956bb37adb7d16780a90751ce72245/maxresdefault.jpg" data-mid="235933025" border="0" src="https://freight.cargo.site/w/1000/i/94b469b1a22ee22f81a69f5ae45ce1bc30956bb37adb7d16780a90751ce72245/maxresdefault.jpg" /> <img width="2500" height="1875" width_o="2500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/d7a87d7949e9948b8d1688bdcb93b155accb6fa0dc5d307dd479c53e82942338/IMG_6438.jpg" data-mid="235933024" border="0" src="https://freight.cargo.site/w/1000/i/d7a87d7949e9948b8d1688bdcb93b155accb6fa0dc5d307dd479c53e82942338/IMG_6438.jpg" /> &nbsp;HOWAYA DUBLIN !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!&nbsp;HOWAYA DUBLIN !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Charlemont Square is a new Dublin development, in a neighbourhood with lots of footfall. But its new Tesco store is a little hard to find, at the time situated behind a building site, down a laneway behind a pub.&nbsp; So we developed a mad idea that’s hard to miss – taking a traditional 48 sheet poster and projecting onto it, so we could tell passers by where it was, live.&nbsp; With Aubrey on hand manning the keyboard, and myself on the binoculars calling the targets, and a team below capturing the action, we crafted bespoke messages that were projected live to the billboard for the unsuspecting passers-by. Each message was personally tailored, while pointing out the Tesco Express store close by. Tesco is all about talking to people on a human level, and know that everyone has different needs. The poster site allowed us to talk to people as individuals, with something meaningful for everyone. Not only that, but the site was used to champion other local businesses such as pubs and takeaways, acknowledging their importance to the community. &nbsp;CREDITS ||||||||||||||||||||||||||||||||||||||||||||&nbsp; CREDITS ||||||||||||||||||||||||||||||||||||||||||||&nbsp; CREDITS |||||||||||||||||||||||||||||||||||||||||||| Agency: BBH Dublin Creative Lead Copy: Aubrey O’Connell Creative Lead Art: Sam Caren Art Director: David Kee window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-FDLC8R9T33'); https://samcaren.com/Tesco-Cracking-Easter Thu, 17 Jul 2025 17:01:47 +0000 Sam Caren https://samcaren.com/Tesco-Cracking-Easter We his an easter egg in the form of an easter egg&nbsp; https://magazine.shots.net/news/view/tesco-gives-its-logo-an-easter-makeover https://samcaren.com/Tesco-Click-Collect Thu, 24 Jul 2025 17:17:36 +0000 Sam Caren https://samcaren.com/Tesco-Click-Collect TESCO \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ <img width="7200" height="3600" width_o="7200" height_o="3600" data-src="https://freight.cargo.site/t/original/i/5b57de62d185f294dd79fd0a0e22fbd587a35be060a5be62bf09c819b48ed0b2/435051_ROI_ClickAndCollect_FT_48Sht_304.8x609.6.jpg" data-mid="236237680" border="0" src="https://freight.cargo.site/w/1000/i/5b57de62d185f294dd79fd0a0e22fbd587a35be060a5be62bf09c819b48ed0b2/435051_ROI_ClickAndCollect_FT_48Sht_304.8x609.6.jpg" /> <img width="7200" height="3600" width_o="7200" height_o="3600" data-src="https://freight.cargo.site/t/original/i/d5c776aee1ee2f82f345563fd3961b5a2a5e854f8ce1d97e4609cb4f4bc621cc/435051_ROI_ClickAndCollect_KC_48Sht_304.8x609.6.jpg" data-mid="236237682" border="0" src="https://freight.cargo.site/w/1000/i/d5c776aee1ee2f82f345563fd3961b5a2a5e854f8ce1d97e4609cb4f4bc621cc/435051_ROI_ClickAndCollect_KC_48Sht_304.8x609.6.jpg" /> <img width="7200" height="3600" width_o="7200" height_o="3600" data-src="https://freight.cargo.site/t/original/i/558bce8024083c6c5338a98c66769541490a9904d1279539db40392dcb150c45/435051_ROI_ClickAndCollect_KC_48Sht_304.8x609-copy.jpg" data-mid="236237681" border="0" src="https://freight.cargo.site/w/1000/i/558bce8024083c6c5338a98c66769541490a9904d1279539db40392dcb150c45/435051_ROI_ClickAndCollect_KC_48Sht_304.8x609-copy.jpg" /> CLICK+COLLECT |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| Thing you want to do+Thing you need to do.&nbsp;Activity+Food. Benefit+Product. Nice+Simple. ICAD+Bronze. <img width="1600" height="899" width_o="1600" height_o="899" data-src="https://freight.cargo.site/t/original/i/9f373241b19476bc3f08d1d6ce86be2c1b9d3384385ea345368056ffe3ae49f9/Tesco-1.jpg" data-mid="236237684" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/9f373241b19476bc3f08d1d6ce86be2c1b9d3384385ea345368056ffe3ae49f9/Tesco-1.jpg" /> <img width="1402" height="1070" width_o="1402" height_o="1070" data-src="https://freight.cargo.site/t/original/i/49e90e1705f18b1770be1589e12fd886c06894ce5b6a80dac91412f9ea77aa88/unnamed-3.jpg" data-mid="236237688" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/49e90e1705f18b1770be1589e12fd886c06894ce5b6a80dac91412f9ea77aa88/unnamed-3.jpg" /> <img width="2584" height="1938" width_o="2584" height_o="1938" data-src="https://freight.cargo.site/t/original/i/9c3412dfafa8341660e055fd7535338cc19b6ffc1b0499bd62dcc3f7d4e6e91a/unnamed.jpg" data-mid="236237689" border="0" src="https://freight.cargo.site/w/1000/i/9c3412dfafa8341660e055fd7535338cc19b6ffc1b0499bd62dcc3f7d4e6e91a/unnamed.jpg" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/41502745fa46bbe6ff3d5010fb04a81d231b9a41b05cdba5cb60484b010e3e5d/unnamed-1.jpg" data-mid="236237686" border="0" src="https://freight.cargo.site/w/1000/i/41502745fa46bbe6ff3d5010fb04a81d231b9a41b05cdba5cb60484b010e3e5d/unnamed-1.jpg" /> <img width="768" height="1024" width_o="768" height_o="1024" data-src="https://freight.cargo.site/t/original/i/55882e0dbca4d4c375ff07d75ccc53912db66fc9a8effd2ea0c6fb7e1a734ac8/unnamed-2.jpg" data-mid="236237687" border="0" src="https://freight.cargo.site/w/768/i/55882e0dbca4d4c375ff07d75ccc53912db66fc9a8effd2ea0c6fb7e1a734ac8/unnamed-2.jpg" /> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-FDLC8R9T33'); https://samcaren.com/Tesco-Fresh-First Thu, 24 Jul 2025 16:52:50 +0000 Sam Caren https://samcaren.com/Tesco-Fresh-First TESCO |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| <img width="1800" height="900" width_o="1800" height_o="900" data-src="https://freight.cargo.site/t/original/i/c559eb3272e78866eadb835eab5f8bef190ec2686b22e7e93b71741f5814663b/436163_ROI_FreshFirst_D484.jpg" data-mid="236237150" border="0" src="https://freight.cargo.site/w/1000/i/c559eb3272e78866eadb835eab5f8bef190ec2686b22e7e93b71741f5814663b/436163_ROI_FreshFirst_D484.jpg" /> &nbsp;FRESH FIRST ////////////////////////////////////////////////// FRESH FIRST ////////////////////////////////////////////////// FRESH FIRST ////////////////////////////////////////////////// A simple copy platform I conceived about local produce for a local audience that carried this little campaign all the way to a few local ICADs.&nbsp; Sadly “So local they shifted your cousin in Irish college” never made it past the client. &nbsp;CREDITS |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| CREDITS ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||&nbsp;CREDITS ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||Agency: BBH Dublin Copywriter: Jack Walsh Art Director: Eva Redmond Creative Lead Copy: Aubrey O’Connell Creative Lead Art: Sam Caren <img width="1676" height="2517" width_o="1676" height_o="2517" data-src="https://freight.cargo.site/t/original/i/0f3564d63be9ebfd00e037b6084d54dbbfdd53c25d7017b65ca2332569178db3/436163_ROI_FreshFirst_6Sht.jpg" data-mid="236237147" border="0" src="https://freight.cargo.site/w/1000/i/0f3564d63be9ebfd00e037b6084d54dbbfdd53c25d7017b65ca2332569178db3/436163_ROI_FreshFirst_6Sht.jpg" /> <img width="1675" height="2516" width_o="1675" height_o="2516" data-src="https://freight.cargo.site/t/original/i/4fb0700e928c9a0c3f342561c4e92fef0cc2bfee40b441dd73e92d51625708a0/436163_ROI_FreshFirst_6Sht2.jpg" data-mid="236237148" border="0" src="https://freight.cargo.site/w/1000/i/4fb0700e928c9a0c3f342561c4e92fef0cc2bfee40b441dd73e92d51625708a0/436163_ROI_FreshFirst_6Sht2.jpg" /> <img width="1676" height="2516" width_o="1676" height_o="2516" data-src="https://freight.cargo.site/t/original/i/8b809cd9317af228b96b1516c66b8f28690a47f6d114771d571217d4e5c029df/436163_ROI_FreshFirst_6Sht3.jpg" data-mid="236237149" border="0" src="https://freight.cargo.site/w/1000/i/8b809cd9317af228b96b1516c66b8f28690a47f6d114771d571217d4e5c029df/436163_ROI_FreshFirst_6Sht3.jpg" /> <img width="1800" height="900" width_o="1800" height_o="900" data-src="https://freight.cargo.site/t/original/i/7876834965247ac5ae0efb9805010ff41a4fa7c4d2fa198d27b117b5a72b1f49/436163_ROI_FreshFirst_D486.jpg" data-mid="236237152" border="0" src="https://freight.cargo.site/w/1000/i/7876834965247ac5ae0efb9805010ff41a4fa7c4d2fa198d27b117b5a72b1f49/436163_ROI_FreshFirst_D486.jpg" /><img width="1800" height="900" width_o="1800" height_o="900" data-src="https://freight.cargo.site/t/original/i/5dbcdb35dcfdec257e925182d5e0bbccc79902832f0c53efbee83f492b250cbd/436163_ROI_FreshFirst_D485.jpg" data-mid="236237151" border="0" src="https://freight.cargo.site/w/1000/i/5dbcdb35dcfdec257e925182d5e0bbccc79902832f0c53efbee83f492b250cbd/436163_ROI_FreshFirst_D485.jpg" /> https://samcaren.com/Tesco-Become-More-Christmas Wed, 16 Jul 2025 15:55:36 +0000 Sam Caren https://samcaren.com/Tesco-Become-More-Christmas <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/25e310e6acb7145635ba10174c8b99c66a59b803b1971673c6b834c2730cc04f/become-more-christmas-tesco-ireland-bbh-2023.jpg" data-mid="235876420" border="0" src="https://freight.cargo.site/w/1000/i/25e310e6acb7145635ba10174c8b99c66a59b803b1971673c6b834c2730cc04f/become-more-christmas-tesco-ireland-bbh-2023.jpg" /> <img width="1248" height="832" width_o="1248" height_o="832" data-src="https://freight.cargo.site/t/original/i/adceb0c9062e0137fe09b23831af772a7db3f08531937f2b41503868698fd478/DSCF2539.jpg" data-mid="235876421" border="0" src="https://freight.cargo.site/w/1000/i/adceb0c9062e0137fe09b23831af772a7db3f08531937f2b41503868698fd478/DSCF2539.jpg" /> <img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/d695620db651c491ccda4a21a0ae8e68e52b8271c8436f1fdfcc7307b2bff77e/bbh-dublin-become-more-christmas-activation.jpg" data-mid="235876419" border="0" src="https://freight.cargo.site/w/1000/i/d695620db651c491ccda4a21a0ae8e68e52b8271c8436f1fdfcc7307b2bff77e/bbh-dublin-become-more-christmas-activation.jpg" /> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-FDLC8R9T33');